Cheetara Piry
Intro
What I Build

Revenue infrastructure. Built for healthcare. Tied to results.

I don't sell services by the hour. I build systems that generate patients, funding, and revenue — then I prove it worked.

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The Philosophy

Every engagement starts with a diagnosis. Never a pitch.

I don't walk in with a service menu. I walk in with a diagnostic that shows exactly where your organization is leaving revenue on the table — then I build what closes the gap.

  • The VITAL assessment identifies the specific growth opportunity
  • The financial case puts real numbers behind it
  • The build closes the gaps with infrastructure, not band-aids
  • The reporting ties everything to patients and dollars

What gets built depends entirely on what the diagnostic finds. No two engagements look the same because no two organizations have the same gaps.

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Start with the assessment

See if there's a growth opportunity.

Send a few details and I'll follow up to schedule the diagnostic.

What I Build

The infrastructure behind the revenue.

Patient Acquisition Infrastructure

  • Full rebuild of how patients find, evaluate, and choose your organization
  • Search visibility tied to the actual procedures and conditions that drive revenue
  • Conversion paths that turn visitors into booked appointments
  • Attribution tracking so you know exactly what's producing results
What it produces

More patients from the demand that already exists in your market.

Multi-Location Growth Systems

  • Location-level visibility so every site generates its own demand
  • Google Business Profile optimization and standardization across all locations
  • Consistent digital presence that scales with each new location
  • Performance tracking by location — see which sites are pulling weight and which aren't
What it produces

Every location performing like your best location.

AI & Search Visibility

  • Visibility in traditional search (Google) and AI-powered search (ChatGPT, Gemini, Perplexity)
  • SEO built around the specific procedures, conditions, and specialties that drive revenue
  • Content infrastructure that positions your organization as the answer — not just a result
  • Local, national, and AI search strategy working together
What it produces

Patients and funders find you first — no matter how they search.

Reputation & Trust Systems

  • Review velocity systems that generate consistent, authentic patient feedback
  • Reputation infrastructure that closes the gap between quality of care and how it looks online
  • Review response frameworks
  • Trust signal optimization across all digital touchpoints
What it produces

More of the patients you already attracted actually choose you.

Content & Authority Positioning

  • Educational content strategy tied to the specialties and conditions that drive revenue
  • Provider and organizational positioning that differentiates from bigger-budget competitors
  • Thought leadership infrastructure for practices that want to own their category
  • Content built for patients, funders, and referral sources — not search engines
What it produces

Your organization becomes the obvious choice in your market.

Attribution & Revenue Tracking

  • Full attribution framework connecting marketing activity to actual patients and revenue
  • Tracking infrastructure that shows what's working, what isn't, and what it's worth
  • Reporting built for boardrooms, not dashboards full of vanity metrics
  • Financial modeling that ties every dollar spent to every dollar returned
What it produces

Marketing stops being a cost center and starts being a provable revenue driver.

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For mission-driven organizations

The same infrastructure. Built to generate funding instead of patients.

Everything I build for healthcare organizations applies to mission-driven nonprofits — with one shift. The currency changes from patients to funders. The systems change from appointment conversion to grant readiness and donor confidence.

Funder visibility

The funders whose priorities align with your mission can find you, understand your impact, and feel confident investing.

Grant positioning

Your organization's story, outcomes, and impact are presented at the level funders expect before they write a check.

Digital infrastructure

Your online presence reflects the quality of work you're actually doing, not a version of it from three years ago.

Network access

I connect organizations to people who can expand their funding pipeline, open doors to new grant opportunities, and strengthen the relationships that determine how much money comes in.

The organizations doing the most important work often have the least infrastructure to show it. I fix that.

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For nonprofits & healthcare

Tell me about your organization.

A short note is enough to start. I'll reply personally.

How engagements work

What working together actually looks like.

The VITAL Assessment

Where every engagement starts.

  • Full diagnostic of your digital infrastructure
  • Gap analysis across all five VITAL levers
  • Growth opportunity quantified in revenue terms
  • Delivered as a financial case, not a to-do list

This is the entry point. No commitment beyond the assessment.

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Growth Infrastructure Retainer

For organizations ready to build.

  • Custom infrastructure build based on assessment findings
  • Ongoing optimization, measurement, and adjustment
  • Monthly reporting tied to patients and revenue
  • Direct access — no account managers, no layers

Everything measured. Everything attributed. Everything tied to revenue.

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Multi-Location Systems

For organizations scaling across sites.

  • Location-level strategy and build
  • Standardized systems that replicate across every new location
  • Per-location performance tracking and optimization
  • Infrastructure that grows with you

Built so every location generates demand like your best one.

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What I don't do

A few things I'm not.

  • I'm not an agency. No account managers. No junior staff doing the work. You get me
  • I'm not a vendor who delivers and disappears. I stay accountable to the numbers
  • I don't sell hours. I sell outcomes tied to revenue
  • I don't do one-off projects without a diagnostic. The assessment comes first — always
  • I don't report on impressions, clicks, or vanity metrics. If it doesn't tie to patients or dollars, it doesn't make the report
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200+
Healthcare organizations served
$5M+
Tracked revenue attributed
#1
National search rankings achieved
10+ yrs
Specializing in healthcare growth
50+
Multi-location systems supported
Get in touch

The assessment is where it starts.

Share a few details below — I'll be in touch within one business day.

The assessment is where it starts.

If there's a growth opportunity, you'll see it in real numbers. If there isn't, you'll know that too.

See if there's a growth opportunitySchedule an intro